Why Hire Me?
In the tech and SaaS industries, you know how important it is to keep your marketing efforts moving forward and evolving. But you don’t have the time or resources to handle all those marketing efforts internally.
If the above is true for you, you’ve come to the right place. Here are just a few reasons why.
Former Business Litigation and Healthcare Finance Attorney
With my legal background, I know how to drill down into complex concepts through research, interviews, and knowing the right questions to ask. Tech is a complex area that requires some digging, and a former litigator can do that work for you. And with my experience in business litigation and healthcare finance, I know several audiences well - businesses, healthcare providers and attorneys.
Research Skills
With my research skills honed in the legal arena, I can flesh out informative and entertaining copy for your company. Tech and SaaS address unique challenges, and the solutions to those challenges don’t necessarily sell themselves.
Storyteller & Wordsmith
Making an effective written argument to a client, judge or arbitrator requires storytelling ability and the power to squeeze out compelling meaning from otherwise dry facts. With high-tech, your customers’ knowledge and comfort level may be relatively low. So you need a well-told story to communicate the value of your product or services.
AWAI-trained with Agency In-house Experience
My extensive training from AWAI (American Writers and Artists, Inc.), an industry-recognized leader in copywriter training, along with my experience as a copywriter (including in-house work at a marketing agency) combine to give me the knowledge of B2B marketing principles, as well as the methods to incorporate those principles into various forms of marketing pieces.
About Me
After 15 years as a litigation attorney, I decided to take the parts of the legal field I enjoyed - persuasive and compelling writing intended to sway the reader toward a desired action - and apply them in a more creative and collaborative area: conversion copywriting.
When I’m not crafting marketing copy that increases conversions and revenue for my clients, you can find me hanging out with my family and trying to pass on my love of yoga and golf to my young daughters – no luck yet.