SaaS email marketing is not as simple as it seems
Want to grow your SaaS business? It’s going to take a lot more than hitting send on a bunch of emails bragging about all your software’s bells and whistles.
You’ll need to truly connect with your subscribers — their interests, concerns, needs, pain points, and deepest desires … at least their business-related desires 😊
Then you’ll need to show how your product can address those pain points and meet those desires. In short, you’ll need to make the case for your SaaS solution.
I’m Mike Robinson, a former litigation attorney who can make a compelling case for your SaaS solution and boost your profits.
When I shifted from a legal career to marketing, I initially just wanted to use my analytical skills and writing chops in a more creative and collaborative way.
Then I saw how SaaS companies need to draw in subscribers. Engage with them. Convince them their SaaS solution is the one they need.
That’s when I saw the potential — missed by so many SaaS companies out there — to make their case with email marketing.
Like any good attorney, I’ve also put in the training and work to educate myself on email strategy, copywriting, and sound marketing principles. Click below to see what my skills can do for your SaaS brand.
